It takes more than demographic data to read a designated metropolitan area. Independent operators may control particular operator-menu segments, or trade areas. Consumers may have unusual brand loyalties and food preferences. To assist you in understanding the intricacies of an important domestic or international DMA, Technomic provides an in-depth situation analysis of the designated metropolitan area’s opportunities and threats.

The DMA analysis is customized for your restaurant concept and includes:

	Competitor concepts, sales volumes, and ownership profiles
	Trade area profiles: customer demographics, daypart occasions, concept density
	Emerging trade areas and developments to consider
	Consumer foodservice DMA spending levels – comparative analysis
	Local labor costs, unemployment levels, skill pools