Common Interest Research
New Technomic research confirms that consumer support is strong and growing
for green products and services, as well as socially-conscious and ecologically-sound companies. Not only did we find an overwhelming desire for the restaurant industry to proactively address social-responsibility issues; we also discovered
that consumers think independents are doing a better job of addressing these
issues than chains.
Technomic’s Emerging Green and Socially-Conscious Opportunities in Restaurants study helps operators clarify the importance of these issues to their customer base and position their brand accordingly by answering these and other questions:
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How are green and socially-conscious attributes influencing consumers’ brand selection, frequency and usage? |
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Which consumer groups are motivated by green and socially-conscious attributes? |
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Which attributes are most important to consumers? |
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How are green and socially-conscious restaurants using these attributes to their competitive advantage? |
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How do consumers view your brand in comparison to leading green and socially-conscious operators? |
The research provides extensive consumer insights, including a consumer scorecard that benchmarks your brand against leading green and socially-conscious operators. To receive additional details on key deliverables and methodologies employed in this study, please request more information.