Common Interest Research
This 2007 study provides a comprehensive examination of key issues and decision-maker insights that provides a thorough framework for boosting large off-premise sales for both limited-service and casual-dining programs. LOOP analyzes and evaluates each and every step in the process, from finding large-order customers, to gaining their attention—and their business.
LOOP focuses on the business and medical markets—while the study found some commonalities between them, there were also distinctive needs and preferences. In the aggregate, it was found that each new catering business/medical customer represents potential annual revenue of $8,000-$14,000. The total market opportunity is forecasted at $18.5 billion in 2007.
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