Skip to main content

As the pizza category grows, demand is increasing for unique and better-for-you varieties

Technomic’s 2016 Pizza Consumer Trend Report highlights the menu and consumer trends shaping the pizza category

Chicago, April 13, 2016—Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels. To maintain this momentum and stay ahead in the competitive pizza space, operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.

“Today’s consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what’s expected on a pizza menu,” explains Deanna Jordan, manager of consumer insights at Technomic. “New chef-designed specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect.”

Key takeaways from the report include:

  • Pizza consumption is trending up; consumers average 4.0 pizza occasions per month, up from 3.4 in 2014
  • Unique toppings are increasingly key; 39% of consumers, up from 32% two years ago, say that new and innovative toppings are highly important in creating a good pizza
  • More consumers are demanding transparency in the pizza occasion; 32% of consumers, up from 25% in 2014, say it’s important to know the nutritional content of the pizza they eat

Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2016 Pizza Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward pizza. For complete coverage of this latest report, go to RestaurantBusinessOnline.com.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com/ctr or contact one of the individuals listed below.

Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

 

About Technomic
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.

About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSPRestaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership ConferenceFARE ConferenceOutlook LeadershipConvenience Retailing UniversityFSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.

For more information on Winsight and its brands, go to WinsightMedia.com.

 

Recent Press Releases

May 25, 2017

Technomic's Take: What's Really Wrong with Restaurants?

By Joe Pawlak, Managing Principal on May 25, 2017

The restaurant industry is facing its most challenging environment since the Great Recession. Our recently released restaurant forecasts suggest that despite expected growth above 3% for 2017 and 2018, growth will come from menu price increases and positive menu mix shifts rather than all-important traffic gains. Read more »

May 18, 2017

Cafes finding growth amid heightened competition

Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behaviour and attitudes toward bakery and coffee cafes
May 17, 2017

Whiskey growth continues on-premise, but not without challenges

Technomic finds expanding whiskey selections on menus and back bars and high interest from Millennial consumers contributing to positive sales trends