As the pizza category grows, demand is increasing for unique and better-for-you varieties
Technomic’s 2016 Pizza Consumer Trend Report highlights the menu and consumer trends shaping the pizza category
CHICAGO, Apr. 13, 2016—Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels. To maintain this momentum and stay ahead in the competitive pizza space, operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.
“Today’s consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what’s expected on a pizza menu,” explains Deanna Jordan, manager of consumer insights at Technomic. “New chef-designed specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect.”
Key takeaways from the report include:
- Pizza consumption is trending up; consumers average 4.0 pizza occasions per month, up from 3.4 in 2014
- Unique toppings are increasingly key; 39% of consumers, up from 32% two years ago, say that new and innovative toppings are highly important in creating a good pizza
- More consumers are demanding transparency in the pizza occasion; 32% of consumers, up from 25% in 2014, say it’s important to know the nutritional content of the pizza they eat
Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2016 Pizza Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward pizza. For complete coverage of this latest report, go to RestaurantBusinessOnline.com.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com/ctr or contact one of the individuals listed below.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
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