Plant-based proteins are poised for growth at the centre of Canadian plates
Study conducted by Technomic reveals the latest trends and data on consumers’ consumption and attitudes towards centre of plate proteins in Canada
Chicago, April 21, 2017—Meat and seafood are staples of consumers’ diets, with beef and chicken continuing to be the most frequently consumed proteins. While the share of consumers who eat vegetarian and vegan substitutes has remained consistent since 2014, those who eat these items are doing so more often now than they were in 2014.
“While meat is a staple of consumers’ diets, plant-based proteins will eat away at animal protein share,” says Kelly Weikel, director of consumer insights at Technomic. “Innovating plant-based protein dishes with unique flavors and new types of meat alternatives like those made from jackfruit can help address consumers’ concerns around taste and help position a brand as a go-to destination for meatless dishes.”
Key takeaways from the report include:
- 27% of consumers aged 18-34 regularly consume vegetarian substitutes, compared to 15% of consumers aged 35+
- 40% of seafood consumers want restaurants to offer a wider variety of seafood entrees, while roughly 30% of chicken and beef consumers say the same
- Among men, 59% would likely order lamb and 49% would likely order bison at restaurants, if offered
Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2017 Canadian Centre of the Plate Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumption behaviour and attitudes toward centre of the plate proteins and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
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