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Plant-based proteins are poised for growth at the centre of Canadian plates

Study conducted by Technomic reveals the latest trends and data on consumers’ consumption and attitudes towards centre of plate proteins in Canada

CHICAGO, Apr. 21, 2017—Meat and seafood are staples of consumers’ diets, with beef and chicken continuing to be the most frequently consumed proteins. While the share of consumers who eat vegetarian and vegan substitutes has remained consistent since 2014, those who eat these items are doing so more often now than they were in 2014.

“While meat is a staple of consumers’ diets, plant-based proteins will eat away at animal protein share,” says Kelly Weikel, director of consumer insights at Technomic. “Innovating plant-based protein dishes with unique flavors and new types of meat alternatives like those made from jackfruit can help address consumers’ concerns around taste and help position a brand as a go-to destination for meatless dishes.”

Key takeaways from the report include:

  • 27% of consumers aged 18-34 regularly consume vegetarian substitutes, compared to 15% of consumers aged 35+
  • 40% of seafood consumers want restaurants to offer a wider variety of seafood entrees, while roughly 30% of chicken and beef consumers say the same
  • Among men, 59% would likely order lamb and 49% would likely order bison at restaurants, if offered

Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2017 Canadian Centre of the Plate Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumption behaviour and attitudes toward centre of the plate proteins and to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on TwitterLinkedIn or our blog.

Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.

About Winsight, LLCWinsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.

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