Poultry well-positioned to gain share of stomach at restaurants
Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behavior and attitudes toward poultry
Chicago, April 6, 2017—Chicken remains consumers’ protein of choice while turkey shows room to grow, according to Technomic’s recently-released 2017 Center of the Plate: Poultry Consumer Trend Report. Chicken consumption has been bolstered over the past few years by increases at breakfast and snacking occasions. Meanwhile, turkey consumption is still centered on the holidays, though 39% of consumers who eat turkey indicate they are more likely now than two years ago to eat turkey during the rest of the year.
“Chicken’s adaptability will be on full display over the next few years as operators increasingly highlight this healthy protein across dayparts”, explains Kelly Weikel, director of consumer insights at Technomic. “For turkey, operators will work to menu this protein in a way that is new and intriguing, but still leverages turkey’s positioning as a familiar and healthy standby.”
Key takeaways from the report include:
- 47% of consumers say it’s important for restaurants to be transparent about where they source their poultry
- 45% of consumers who eat chicken strongly agree that restaurants should offer more chicken entrees with ethnic flavors
- 38% of consumers who eat turkey would like restaurants to offer turkey as a protein choice for a wider variety of entrees
Compiling findings from more than 1,500 consumers, as well as Technomic’s Digital Resource Library and MenuMonitor, the comprehensive 2017 Center of the Plate: Poultry Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer consumption of and attitudes toward poultry and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
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Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLCWinsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.