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CO-PILOT

Since 2005, Technomic has provided on-premise suppliers with syndicated, unique tracking information on evolving consumer attitudes and behavior toward away-from-home alcohol consumption with CO-PILOT. This longitudinal study provides the number and type of occasions, selection drivers for venue, alcohol type, format and brand.

What can CO-PILOT do for you?

  • Build strategies aimed at true drivers of trial, loyalty and switching
  • Identify hot trends as they occur, including key consumer segments driving shifts in the marketplace
  • Plan marketing and spending which targets venues, consumers and drivers of use
  • Drive sales across channels by narrowing in drivers of consumer switching
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