Since 2005, Technomic has provided on-premise suppliers with syndicated, unique tracking information on evolving consumer attitudes and behavior toward away-from-home alcohol consumption with CO-PILOT. This longitudinal study provides the number and type of occasions, selection drivers for venue, alcohol type, format and brand.
What can CO-PILOT do for you?
- Build strategies aimed at true drivers of trial, loyalty and switching
- Identify hot trends as they occur, including key consumer segments driving shifts in the marketplace
- Plan marketing and spending which targets venues, consumers and drivers of use
- Drive sales across channels by narrowing in drivers of consumer switching