Chicago, April 10, 2008, Business Wire –– In its latest study of consumer attitudes toward corporate social responsibility (CSR) in the restaurant industry, Technomic asked consumers to rank their three most pressing social issues and found that restaurant users rated both nutritional disclosure and responding to nutritional concerns among the four most important of 17 social issues for the restaurant industry to address.

Overall, restaurant users claim a fairly high degree of social consciousness. Further, the research found that close to 80 percent of consumers claim they would respond favorably to a socially responsible restaurant by visiting more often and/or paying more.

“We find increasingly strong evidence that consumers expect both chain and independent restaurants to be more socially responsive, and nutrition is a clear priority,” says Bob Goldin, Executive Vice President.

This is Technomic’s second annual Corporate Social Responsibility study. To learn more about this important and timely research, which contains CSR ratings of 26 restaurant chains, please contact Chris Urban at 312-506-3929 or curban@technomic.com.


Technomic provides food and foodservice clients with the research, insights and strategic consulting they need to enhance their business strategies, decisions and results. Technomic offers proprietary management consulting solutions and shared-cost, common-interest research.

Source: Technomic, Inc.
Press Contact: Chris Urban, 312-506-3929 or curban@technomic.com