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Even as the affluent are increasing their disposable income, the rest of the population is experiencing stagnating incomes and increasing pocketbook pressures from the rising cost of necessary expenditures such as healthcare, health insurance, educational expenses, food and fuel. This divergence in household incomes also helps explain a growing split in the casual dining segment, where some consumers are trading down to fast-casual limited-service restaurants, whereas others are trading up to more upscale “polished” casual dining alternatives. But disposable income pressures are only part of the story. “If there’s any one prevailing theme we see throughout casual dining, it’s the demand for convenience and value,” says Darren Tristano, Executive Vice President of Technomic Information Services. “This is the common denominator that has driven much of the growth in the segment via successful curbside takeout and catering programs.” Tristano noted that takeout sales at casual-dining chains grew roughly 10 percent annually over the last three years. Another key trend shaping casual dining is the ebb and flow of consumer awareness regarding healthy eating. Last year, concern over trans-fats took center stage, with several casual dining chains, including major players such as Olive Garden, Red Lobster and Chili’s, racing to remove trans-fats from menu items. Even as the largest casual dining chains turned in solid performances last year, it is interesting to note the exceptional growth of several smaller up-and-coming chains. Cheeseburger in Paradise topped this list, with a whopping 62 percent estimated growth in sales over 2005.
Technomic’s new report provides a comprehensive snapshot for all chain restaurant operators competing in the casual dining segment, as well as suppliers to this segment of the restaurant industry. The report thoroughly examines the top 100 casual dining chains, with detailed coverage of overall performance and the fastest-growing concepts, menu composition, analysis of nine unique subsegments and the emerging “polished casual” segment, takeout amenities, individual chain profiles, contact information and more. In related news, Technomic is about to undertake a major new study on the future of casual dining—a key strategic issue for many chain operators and their suppliers—that will employ consumer focus groups, extensive quantitative consumer research, and restaurant experience audits as primary research tools. To purchase or learn more about the 2007 Technomic Top 100 Casual Dining Chain Restaurant Report, please visit www.foodpubs.com or contact one of the individuals listed below. Contacts
Source: Technomic, Inc. |
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