Donna Hood Crecca

Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Adult Beverage Practice and Convenience Store Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging supplier and operator companies to enhance their go-to-market and product development programs and strategies. She is a veteran of the foodservice and drinks industries, having covered and consulted for the restaurant, foodservice, convenience store, beverage and beverage alcohol markets for nearly two decades.

Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader for 10 years, was Editor of F&B Business and a contributor to CSP Magazine. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. Throughout her career Donna has also provided consulting and project management services to a range of publishing, event, foodservice, retail and related firms. She is a frequent presenter at industry events, including VIBE, Convenience Retailing University, FARE, Flavor, the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, International Restaurant Show, New England Food Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. 

Donna holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council. She is a member of the VIBE Advisory Council and the National Restaurant Association BAR Advisory Council.