Retailer prepared foods are increasingly a destination driver
Study conducted by Technomic reveals the latest trends and data about consumers’ shifting behavior and attitudes with regard to retailer meal solutions (RMS)
CHICAGO, Dec. 28, 2017: Prepared foods continue to present a major opportunity for retailers, including convenience stores, and consumers are increasingly visiting retailers specifically to buy prepared foods, according to Technomic’s recently released 2017 Retailer Meal Solutions Consumer Trend Report.
“RMS will continue to steal share from the fast-food segment; however, the addition of seating areas, bars and expanded made-to-order offerings means retailers will also increasingly compete with sit-down restaurants,” explains Kelly Weikel, director of consumer insights for Technomic. “Price, décor and ambiance will be key battlegrounds moving forward as RMS operators increase efforts to become hangout destinations and increasingly offer higher-quality fare such as scratch-made pizzas and smoothie bars.”
Key takeaways from the report include:
- Roughly 80% of all consumers report purchasing prepared meals at least once a month
- Snacking has overtaken lunch and dinner as the leading weekly+ RMS occasion
- Fifty-five percent of consumers eat prepared foods within an hour of purchase
Compiling findings from more than 1,500 consumers as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2017 Retailer Meal Solutions Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them understand consumer usage and attitudes toward RMS and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.