Technomic announces 2016 Consumers’ Choice Awards for Chain Restaurants
As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes.
CHICAGO, Jan. 14, 2016—As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.
“It’s important to point out that it’s the consumers who rated the chains and selected the winners,” said Darren Tristano, president of Technomic. “In essence, the award is from the customers themselves.”
Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2016 Chain Restaurant Consumers’ Choice Awards:
|Pillar of Excellence||Quick Service||Fast Casual||Full service|
|Food Quality||Papa Murphy’s Take ‘N’ Bake Pizza||Firehouse Subs||Bonefish Grill|
|Intent to Return|
|Rubio's||Cheddars Scratch Kitchen|
|Provides Value through Service||Chick-fil-A||Jimmy John's Gourmet Sandwiches||Cracker Barrel Old Country Store|
Ben & Jerry’s
|Chipotle Mexican Grill||Seasons 52|
The Chain Restaurant Consumers’ Choice Awards were announced at Technomic’s Consumer Insights Planning Program Conference, January 13-14, 2016, in Newport Beach, Calif.
- Consumer Brand Metrics is a brand performance study that is run on an ongoing basis.
- It tracks the performance of the leading limited-service and full-service restaurant chains.
- Consumer experience is measured on more than 60 brand attributes.
- Almost 100,000 U.S. consumer visits are recorded annually.
- Winners are based on top-box ratings, or a rating 5 on a 5-point scale, where 1 equals very bad and 5 equals very good. Top-two-box ratings were used for ties and other purposes.
- Data from four quarters, fourth-quarter 2014 through third-quarter 2015, was analyzed.
- Each chain may only win one Consumers’ Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain’s ratings.
Which U.S. restaurants are tracked? Consumer Brand Metrics is an ongoing research program that tracks consumers’ attitudes toward, and usage of, leading restaurant chains and other foodservice venues. The program currently includes 138 leading restaurant chains operating within the U.S. This includes Technomic’s Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey wave.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
For more information on Winsight and its brands, go to WinsightMedia.com.