Technomic appoints new senior principal
Leading foodservice industry company strengthens its position in the marketplace.
CHICAGO, Oct. 31, 2017: Technomic Inc. is pleased to announce that Pete Bell has joined the company as senior principal in its Advisory Group, responsible for consulting and research engagements with the restaurant operator community.
“We are thrilled to have Pete join Technomic and bring his extensive brand management and consumer marketing experience to our organization,” said Shawn Edwards, president of Technomic. “He offers a wealth of practical restaurant industry experience and knowledge to Technomic to help us grow our operator practice, especially as we contemporize our research and consulting approaches.”
Most recently, Bell served as senior vice president of marketing at Fishbowl where he was instrumental in developing and marketing innovative guest analytic platforms. During his 30-year restaurant industry career, he also held senior marketing executive roles (including chief marketing officer) for a number of chain restaurant companies, such as Front Burner Restaurant, Specialty Brands Holdings Group, Smokey Bones, Friendly’s Ice Cream and Boston Market.
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Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products and Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.