Concept Development and Re-Positioning

Consumers always expect more. Staying one step ahead of their expectations— and hitting your own growth goals—is your greatest challenge.

Our concept enhancement services help you stay on top, by providing objective, big-picture perspectives grounded in over 40 years of industry expertise. We help you pinpoint problems, develop new strategies, or build an entirely new concept.

Specifically, we can help:

  • Re-position your key concept attributes—and update them for better competitive results.
  • Evaluate your menu strategy—and identify what to change and why.
  • Conduct consumer research—giving you an objective assessment of how customers perceive and rank your concept—or test prototype concepts.
  • Understand concept-, industry- and segment-specific trends—and how these and other factors influence your future business and market position.
Concept Development and Re-Positioning
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