Every company must identify and understand their current, potential and lost customers. Even though consumer data is easy to acquire, the challenge is turning data into actionable insights. Structuring an effective consumer research project, and interpreting the results, requires a deep understanding of the restaurant industry and your brand's unique position within it.
Whether you need to address a particular problem, or test a potential solution, your confidence in research results depends largely upon the firm you choose to conduct your project. Our consumer research services provide the insights and expertise you need to move forward with confidence. We can help you:
Because our expertise includes foodservice and research, you get the best value when you partner with Technomic. We take a consultative approach, helping you design your project in a way that ensures you capture the most essential information. And because we know the restaurant industry inside—out, we provide unparalleled insights when interpreting your data. You'll gain actionable recommendations—and feel confident in the results.