Customer advisory boards provide one of the best tools for gaining feedback and support from customers and strengthening trade relations. Whether you're a manufacturer of food, equipment or disposables, your most important customers include distributors and foodservice operators in various segments of the industry.
But launching and managing an advisory board may be difficult without external assistance. That's where Technomic can help. Working through our well-established network of connections with operators, we can help you establish a forum for effective customer feedback. Let us organize, manage and moderate each meeting.
Depending on your goals, objectives may include:
The good news is that there are tremendous opportunities to improve your trade spending return on investment. It involves evaluating your effectiveness before renewing deals.