Opportunity Assessment

Before launching a new product category or service, most companies want to know: Is it worth it? What is the size of the opportunity? Technomic sizes and forecasts product categories, evaluates your competitors, and talks to your customers and prospects. We then synthesize all this information and make solid recommendations based on your needs and strengths. Importantly, the scope of the program can expand or contract according to your needs.

Opportunity Assessments will help you:

  • Identify profitable growth opportunities in present or potential categories
  • Identify opportunities regarding packaging, merchandising, features
  • Evaluate new product/service opportunities
  • Evaluate competitive market position
  • Unearth barriers to growth or entry
  • Predict and plan for growth
  • Prepare well-informed business plans
Opportunity Assessment
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