Gain the insights you need to stay on top of trends in
ADULT BEVERAGE and drive profitable business strategies.
Explore our research programs, online tools, syndicated reports, proprietary consulting and complimentary resources. Have a question?

Research Programs
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Adult Beverage Insights Group

WHAT IT IS: Real people and real companies sharing one-of-a-kind, on-premise research and insights, including:

  • Strategic research on issues happening in the on-premise channel
  • Tactical tools to share with account teams and key operator-customers
  • Customer and consumer insights that assist in growth planning and channel investment decisions
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WHAT IT IS: Ongoing research measuring consumers' on-premise consumption, including insights from restaurants, bars, nightclubs, hotels, resorts and casinos. Monitor changes in on-premise purchase and consumption over time.

WHAT YOU RECEIVE: Quarterly reports include demographic, occasion, venue, product and format trends, and track consumer attitudes, loyalty and behavior. Sponsors gain key metrics to refine sales and marketing strategies.

Behind the Bar Insights Panel

WHAT IT IS: An online panel of over 500 bar managers. Get cost-effective, real-time feedback from key bar operations decision makers.

WHAT YOU RECEIVE: Surveyed findings on advertising recall/impressions, brand equity, customer satisfaction, concept and in-use tests, new products, quick-response programs, awareness, attitude and usage.

Limited-Time Research Programs

Online Tools⇧ Top


WHAT IT IS: An online database offering instant, in-depth food and beverage menu tracking and analysis tools to search and customize reports. Subscribers can access:

  • 450+ U.S adult beverage menus
  • 100+ Canadian adult beverage menus
  • Ready-to-use reports (including monthly updates on limited-time offers)
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Digital Resource Library

WHAT IT IS: An online database enabling suppliers to monitor chain and commercial restaurant performance.

  • Search and download over 3,500 detailed foodservice company profiles for 2,500 leading U.S. and international chains
  • Access industry financials with expert insights from Technomic's reports and news briefs
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Syndicated Reports⇧ Top

Special Reports

Trends in Adult Beverage (TAB) Special Reports:

Annual Reports

Trends in Adult Beverage (TAB) Annual Reports:

Quarterly Reports

Proprietary Consulting⇧ Top

Technomic offers proprietary consulting dedicated to exploring alcohol-specific insights for on-premise suppliers. Our work provides suppliers with marketing, brand and account-specific intelligence to drive positive results.

With the help of our Technomic consulting services, suppliers can:

  • Identify areas of strength and weakness for your brand/company and benchmark performance against competitive brands
  • Identify menu trends, competitive threats and opportunities
  • Undergo strategic category assessments on market sizing and segmentation in the adult beverage categories
  • Review top and emerging national accounts for prioritization and focus.
  • Tap into our consumer research expertise to identify on-premise consumer trends
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Questions⇧ Top
  • Have a question about a product offering or order?
  • Need assistance determining which products can help you with your report or presentation?
Contact a Technomic representative by email, phone 312-876-0004, or chat. Or reach out to one of our adult beverage specialists:

David Henkes
Vice President


Donna Hood Crecca
Senior Director


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