Technomic's Consumer Brand Metrics (CBM) brings you ongoing consumer tracking of foodservice occasions for leading restaurants, convenience and retail stores. CBM is powered by recent consumer ratings, occasion metrics and demographics to provide you with up-to-date competitive information and brand insights.

Demographics
Key Performance Attributes and Brand Loyalty
Visit Drivers
Visit Occasions
Menu Items
Benchmarking

WHO?

Consumer Brand Metrics subscriptions are available for four different segments.

U.S. Restaurants 130+ chains
CA Restaurants 40+ chains
US Retail Meal Solutions 20+ Retailers
US Convenience Stores 20+ chains

HOW?

Consumer Brand Metrics is an online searchable intelligence tool housing data and insights from over 140,000 consumer foodservice visits each year. Features include:

Dynamic Dashboard and Exporting

Create personized data views and filters that can easily integrate into your data sets. Results can easily be exported into multiple formats.

Dedicated Support

A client-specific account management team accompanies all of your Technomic intelligence tools. Leverage our in-house team of expert analysts to create custom presentations and reports to fit your needs.

WHAT?

More than 60 attributes tracked for US restaurants, convenience stores and retailers, as well as Canadian restaurants.

Reports

White Papers (complementary)

Data-driven editorial content that is centralized around a key theme. Examples include value beyond price, Eater Archetypes, and technology at restaurants. This is a great opportunity for CBM subscribers to drive content. Click here to view all White Papers.

Consumer Update Reports (available with subscription)

Semi-annual report that tracks consumer attitudes and usage in relation to contemporary industry trends and other hot-button marketplace issues. Examples include automated service (i.e., tabletop technology, kiosks, etc.) and loyalty programs. We seek your input on topics to cover in upcoming reports!

Segment Intelligence Reports (available with subscription)

Quarterly reports that highlight demographics, visit occasions and drivers and category leaders of a particular restaurant segment.

Attribute Snapshots (available with subscription)

Monthly one-pagers that focus on a single or set of related attributes, such as cleanliness and food quality.

Consumer Narrative (additional pricing may apply)

Dive deep into a chain’s guest demographics, occasions and brand perceptions for meaningful insights designed to power success. Sample report is available for download.

For more information:

Please download the brochure

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