Priority #1: Consumers

Consumers' perceptions are the most powerful driver of your success. However, capturing that data on your own is difficult and expensive—and that's only the first step. You also need effective tools to analyze and interpret the results. Consumer Brand Metrics can help.

Answer important questions like:

  • Why are consumers drawn to your chain?
  • Which chains do they view as your closest competitors?
  • How do consumers rate you—and your competitors—on over 60 key attributes?
  • Over time, do consumers think you're improving or slipping on these key attributes?

If you're a supplier to foodservice operators, use it to:

  • Gain insights on your key accounts
  • Approach customers with the latest insights on their brand
  • Align your product portfolio with chain demographics and identify brand strengths/opportunities
  • Inform your selling strategies across channels

Easy to use

Consumer Brand Metrics is a searchable intelligence tool housing data and insights from over 120,000 consumer foodservice visits each year. Features include:

Dynamic dashboarding

Create personalized data views and filters.

Brand snapshots

View consumer visit behavior at each chain including occasion, items ordered, party composition and more

Competitive sets

For each of the chains tracked, easily view where consumers would have otherwise visited

Personal assistance

Every Technomic intelligence tool includes dedicated customer training and support, just a phone call away

Attributes Tracked

Over 60 attributes are tracked for U.S. and Canadian chain restaurants, with slightly different attributes for convenience stores
and foodservice units.

Overall Rating

Overall satisfaction with most recent visit

Service and Hospitality

Staff knowledge, friendly service, etc.

Unit Appearance and Ambiance

Cleanliness, atmosphere, kid-friendly, etc.

Food and Beverage

Variety, unique items, quality, etc.


Integration of technology into ordering, payment, etc.

Convenience and Takeout

Speed, order accuracy, quality, etc.


Ability to provide value on various dimensions

Brand Fit and Loyalty

Intent to return, ability to satisfy, etc.

Brand Image

Excellent reputation, innovative, socially responsible, etc.

Added Benefits

Consumer demographics

Access profiles of each chain's key customer base

Customize graphics

Easily turn search results into eye-catching tables, charts and graphs


Build your own custom cross tabs for advanced data analysis


Results can easily be exported into PDF or Excel file formats

Value-added insights

More than a dozen ready-to-use reports prepared each year for ongoing consumer and competitive intelligence


Turn to our in-house SmartSupport experts for enhanced custom projects built from your Consumer Brand Metrics data

Subscription options

Consumer Brand Metrics subscriptions are available for four different segments. (Note that the chains tracked within each segment are periodically subject to change.)

U.S. Restaurants Over 130 major chains
Canadian Restaurants Over 40 major chains
Retail Meal Solutions Over 20 supermarket, supercenter and specialty grocers
Convenience Stores Over 20 major chains


Take advantage of these complimentary resources to see how Consumer Brand Metrics can be used to build powerful insights.

Consumer Narrative Report

Dive deep into consumer demographics, occasions and brand perceptions for powerful insights for success (view sample)

Case Study

U.S. White Papers

Canadian White Papers

See for yourself!

Sample Screen Shot(click to enlarge)
Sample Screen Shot(click to enlarge)
Test Drive

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from the convenience
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and sample reports.

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