Consumers' perceptions are the most powerful driver of your success. However, capturing that data on your own is difficult and expensive—and that's only the first step. You also need effective tools to analyze and interpret the results. Consumer Brand Metrics can help.
Consumer Brand Metrics is a searchable intelligence tool housing data and insights from over 120,000 consumer foodservice visits each year. Features include:
Create personalized data views and filters.
View consumer visit behavior at each chain including occasion, items ordered, party composition and more
For each of the chains tracked, easily view where consumers would have otherwise visited
Every Technomic intelligence tool includes dedicated customer training and support, just a phone call away
Over 60 attributes are tracked for U.S. and Canadian chain restaurants, with slightly different attributes for convenience stores
and foodservice units.
Overall satisfaction with most recent visit
Service and Hospitality
Staff knowledge, friendly service, etc.
Unit Appearance and Ambiance
Cleanliness, atmosphere, kid-friendly, etc.
Food and Beverage
Variety, unique items, quality, etc.
Integration of technology into ordering, payment, etc.
Convenience and Takeout
Speed, order accuracy, quality, etc.
Ability to provide value on various dimensions
Brand Fit and Loyalty
Intent to return, ability to satisfy, etc.
Excellent reputation, innovative, socially responsible, etc.
Access profiles of each chain's key customer base
Easily turn search results into eye-catching tables, charts and graphs
Build your own custom cross tabs for advanced data analysis
Results can easily be exported into PDF or Excel file formats
More than a dozen ready-to-use reports prepared each year for ongoing consumer and competitive intelligence
Turn to our in-house SmartSupport experts for enhanced custom projects built from your Consumer Brand Metrics data
Consumer Brand Metrics subscriptions are available for four different segments. (Note that the chains tracked within each segment are periodically subject to change.)
Take advantage of these complimentary resources to see how Consumer Brand Metrics can be used to build powerful insights.
Dive deep into consumer demographics, occasions and brand perceptions for powerful insights for success (view sample)