Perceptions of Restaurant Advertising

Technomic’s Consumer Brand Metrics: Canadian Restaurants program helps chain operators and their suppliers better understand consumers' restaurant behaviour and identify opportunities within the marketplace. Learn more

This complimentary whitepaper, based on Consumer Brand Metrics: Canadian Restaurants data, focuses on consumer assessments of three different attributes of restaurant brands’ advertising:

  • Has memorable advertising
  • Has advertising I can relate to
  • Has advertising that makes me hungry
This paper outlines the performance of these attributes across the industry as a whole and examines the chains that excel on a composite score of these metrics, concluding with a closer look at the chain that has outperformed all others over the past four quarters.

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