Setting the Stage: Consumer Assessments of Decor, Music and Atmosphere at Leading Restaurant Chains

The complimentary whitepaper, based on Consumer Brand Metrics data, examines the role of ambiance in the restaurant experience. Topics covered in the paper include:

  • The role of ambiance in driving restaurant traffic
  • The relationship between ratings of restaurant ambiance and overall satisfaction
  • 2013 rankings of 20 leading chain restaurants’ ambiance composite scores (full service and limited service)
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