Adult-Beverage Consumption at the Leading Restaurant Chains

Technomic’s Consumer Brand Metrics program helps chain operators and their suppliers better understand consumers' restaurant behavior and identify opportunities within the marketplace. Learn more

The complimentary whitepaper, based on Consumer Brand Metrics data, focuses on adult-beverage consumption at the leading restaurant chains. This paper shows how adult beverage consumption across 40 casual-dining and fast-casual restaurants that serve adult beverages is associated with higher ratings of the overall experience and stronger loyalty to that restaurant.

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