Cultivating Craveability

Technomic’s Consumer Restaurant Brand Metrics program helps chain operators and their suppliers better understand consumers' restaurant behavior and identify opportunities within the marketplace. Learn more

This complimentary whitepaper, based on Consumer Restaurant Brand Metrics data, focuses on craveability.
Specifically, the issue reveals:

  • Exclusive CBM ranking of the most craveable chains by segment.
  • How heavy foodservice users are more likely to prioritize craveable items.
  • The significant correlation between craveable items and visit satisfaction.
  • Key marketing takeaways covering signature items, customization and variety.

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