Perceptions of Restaurant Advertising

Technomic’s Consumer Restaurant Brand Metrics program helps chain operators and their suppliers better understand consumers' restaurant behavior and identify opportunities within the marketplace. Learn more

This complimentary whitepaper, based on Consumer Restaurant Brand Metrics data, focuses on consumer assessments of three different attributes of restaurant brands’ advertising:

  • Has memorable advertising
  • Has advertising I can relate to
  • Has advertising that makes me hungry
This paper outlines the performance of these attributes across the industry as a whole and examines the chains that excel on a composite score of these metrics, concluding with a closer look at the chain that has outperformed all others over the past six quarters.

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