Foodservice Category Management BOOT CAMP

As distributor category management initiatives continue gaining momentum, manufacturers find themselves needing to better understand fundamental category management concepts, strategies, metrics, and executional approaches. Nine out of 10 manufacturers tell us they are underprepared to capitalize on this important market trend, spelling "OPPORTUNITY" for nimble organizations to gain advantage.

To address this need, the Technomic Foodservice Category Management Institute is offering manufacturers a comprehensive "boot camp" session; a full day of training on the language, concepts, strategies, and tactics of category management for foodservice with "hands-on" experience through a case study review.

Case studies blend theory with practice, and concepts come to life as you learn Technomic's 12- step Foodservice Category Management Process, an intuitive and pragmatic approach guiding practitioners through the critical stages of developing and implementing category plans.

Key Concepts Covered

  • Consumer and operator need states
  • Distributor and manufacturer platforms
  • Category definition and segmentation
  • Category roles and strategy
  • Category assessments
  • Category scorecards
  • Category assortment


9:00-11:00 Category management overview and key concepts
- Definitions
- Best practices from retail
- Key concepts
11:00-12:00 Technomic's 12 step process
12:00-12:30 Lunch
12:30-1:00 Review real life examples
1:00-2:00 Group assignment
2:30-3:00 Discuss results
3:00-4:00 Moving forward-open discussion

By the end of the day, you will be comfortable with the fundamental theories and practical applications of foodservice category management.

U.S. Manufacturers

Manufacturers can schedule this full-day course on site for up to 25 participants. Members of Technomic's Category Management Institute are eligible for discounted rates.

Contact us to discuss details or schedule a date.

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