Chicken and turkey continue to stand out as a widely available, affordable and incredibly versatile protein and better-for-you alternative to red meat. Click through the "Features" and "Benefits" tabs below to find out how this valuable report helps operators and suppliers capitalize on opportunities.
The latest consumer research: Exclusive Technomic survey of 1,500 consumers.
In-depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend-tracking resource, reveals poultry menu trends.
Trends, key findings and actionable opportunities: Expert insights into the future of chicken and turkey to better position your brand and products for success.
Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, ethnicity, region and household income.
PowerPoint presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
Understand chicken and turkey consumption: Explore when, where and how often consumers eat chicken and turkey, and how they expect their consumption to shift in the near future.
Examine consumer purchasing decisions: Discover how attributes related to quality, taste and health, such as "local" and "vegetarian fed", impact consumer purchasing decisions and price thresholds.
Support product and menu development: Learn which chicken and turkey entrées, sandwiches, preparation styles, sauces and seasonings consumers prefer and utilize Technomic's TURF analysis to optimize your product or menu mix.
Stay abreast of consumer attitudes: Examine consumer attitudes toward chicken and turkey, including animal welfare, country of origin and environmental issues related to poultry production.