Center of the Plate: Poultry

Chicken and turkey continue to stand out as a widely available, affordable and incredibly versatile protein and better-for-you alternative to red meat. Click through the "Features" and "Benefits" tabs below to find out how this valuable report helps operators and suppliers capitalize on opportunities.

  • The latest consumer research: Exclusive Technomic survey of 1,500 consumers.
  • In-depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend-tracking resource, reveals poultry menu trends.
  • Trends, key findings and actionable opportunities: Expert insights into the future of chicken and turkey to better position your brand and products for success.
  • Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
  • Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, ethnicity, region and household income.
  • Featured on technomic access: Our exclusive online tool allows subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from this and other reports.
  • PowerPoint presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
  • Understand chicken and turkey consumption: Explore when, where and how often consumers eat chicken and turkey, and how they expect their consumption to shift in the near future.
  • Examine consumer purchasing decisions: Discover how attributes related to quality, taste and health, such as "local" and "vegetarian fed", impact consumer purchasing decisions and price thresholds.
  • Support product and menu development: Learn which chicken and turkey entrées, sandwiches, preparation styles, sauces and seasonings consumers prefer and utilize Technomic's TURF analysis to optimize your product or menu mix.
  • Stay abreast of consumer attitudes: Examine consumer attitudes toward chicken and turkey, including animal welfare, country of origin and environmental issues related to poultry production.
Center of the Plate: Poultry

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Center of the Plate: Poultry
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