Burger Consumer Trend Report

Burger consumption remains high, due in part to the increased availability and variety of high-quality, customizable burgers inspired by the success of the better-burger category.

  • The latest consumer research: Exclusive Technomic survey of 1,500 consumers. Data collected for 1,000 Canadian consumers is also available.
  • In-depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend-tracking resource, reveals menu trends within the burger category.
  • Trends, key findings and actionable opportunities: Expert insights into the future of the burger category to better position your brand and products for success.
  • Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
  • Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, generation, ethnicity and region.
  • PowerPoint presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
  • Exploring burger consumption behavior and how it has shifted at the following types of foodservice locations: Fast-food restaurants; Fast-casual restaurants; Family-style restaurants; Casual-dining restaurants; Supermarket prepared-foods areas; and Convenience-store prepared-foods areas.
  • Pinpointing purchase and traffic drivers to determine how quality, customization, health, variety and more impact purchasing behaviors.
  • Identifying burger ingredient and flavor preferences to drive sales and elicit consumer cravings, a primary burger purchase driver for 49% of consumers.
  • Assessing the competition to determine how often and why consumers order burgers at more than 40 leading limited- and full-service chains.
Burger Consumer Trend Report

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Burger Consumer Trend Report
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