The latest consumer research: Exclusive Technomic survey of 1,500 consumers. Data collected for 1,000 Canadian consumers is also available.
In-depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend-tracking resource, reveals menu trends within the burger category.
Trends, key findings and actionable opportunities: Expert insights into the future of the burger category to better position your brand and products for success.
Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, generation, ethnicity and region.
PowerPoint presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
Exploring burger consumption behavior and how it has shifted at the following types of foodservice locations: Fast-food restaurants; Fast-casual restaurants; Family-style restaurants; Casual-dining restaurants; Supermarket prepared-foods areas; and Convenience-store prepared-foods areas.
Pinpointing purchase and traffic drivers to determine how quality, customization, health, variety and more impact purchasing behaviors.
Identifying burger ingredient and flavor preferences to drive sales and elicit consumer cravings, a primary burger purchase driver for 49% of consumers.
Assessing the competition to determine how often and why consumers order burgers at more than 40 leading limited- and full-service chains.