Breakfast Consumer Trend Report

Despite the fact that consumers consider breakfast to be an integral part of the day, many skip this meal, providing an opportunity for operators to gain share of these occasions by offering affordable and convenient, yet high-quality breakfast options. Click through the "Features" and "Benefits" tabs below to learn how this valuable report helps suppliers and operators capitalize on opportunities.

  • The latest consumer research: Exclusive Technomic survey of 1,500 consumers. Data for 1,000 Canadian consumers is also available.
  • Comparative year-to-year survey findings: Comparison data from Technomic's previous Breakfast Consumer Trend Reports reveal shifts in consumer preferences and behavior.
  • In-depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend tracking resource, reveals menu trends for breakfast.
  • Trends, key findings and actionable opportunities: Expert insights into the future of breakfast to better position your brand and products for success.
  • Top 10 Key Themes & Implications: A valuable, all-in-one PPT guide of the study's top takeaways and opportunities to easily identify and share report highlights.
  • Consumer Data Tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, generation, ethnicity, region and income.
  • PowerPoint Presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
  • Understand breakfast consumption: Discover how often consumers eat breakfast at home and away from home and for what reasons they sometimes skip this meal.
  • Pinpoint purchase and traffic drivers: Determine how taste, quality, health, convenience and more impact breakfast purchasing behavior.
  • Support menu and product development: Identify preferences for proteins, sandwiches, fruit, coffee and more for both at- and away-from-home breakfast occasions.
Breakfast Consumer Trend Report

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Breakfast Consumer Trend Report
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