Hispanic consumers currently comprise nearly 17% of the U.S. population, a percentage that is expected to grow to 31% by 2060. While Hispanics are the largest minority group in the U.S., they are not a homogenous group. Click through the "Features" and "Benefits" tabs below to learn how this valuable report helps operators and suppliers capitalize on opportunities.
The latest consumer research: Exclusive Technomic survey of 1,228 English- and Spanish-speaking Hispanic consumers.
A thorough overview of the growing Hispanic population: Reveals the demographic, cultural and lifestyle characteristics that shape their foodservice behavior.
In-Depth analysis of Hispanic cuisine: Explore the trends that continue to shape Hispanic cuisine and understand how they influence foodservice in the U.S.
Trends, key findings and actionable opportunities: Expert insights into the future of Hispanic consumer and menu trends to better position your brand and your products for success.
Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, primary Hispanic heritage, acculturation level, region and household income.
Concept and menu profiles: Profiles of 15 innovative and emerging Hispanic restaurant concepts.
PowerPoint presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
Identify similarities and differences between Hispanic consumers and the general population
Understand how Hispanic consumers use foodservice
Support menu and product development
Discover Hispanic consumer attitudes toward authenticity, health, service, ambiance, kids' options and more