There are four main generations today that comprise most foodservice customers: Gen Z, Millennial, Gen X and Baby Boomer. While each generation is unique, similarities do exist across generations. Knowing the similarities and differences within and across current and future generations is key to driving traffic among each generation.
The latest consumer research: Exclusive Technomic survey of 2,000 U.S. and 1,150 Canadian consumers aged 13-70.
An overview of the generations: Reveals the demographic and lifestyle characteristics that shape their foodservice behavior.
Trends, key findings and actionable opportunities: Expert insights into each generation and trends to better position your brand and your products for success.
Top 10 Key Themes & Implications: A valuable, all-in-one PPT guide of the study's top takeaways and opportunities to easily identify and share report highlights.
Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by generation as well as gender and younger/older groups — and ethnicity for the U.S. consumer data tables — within each generation
Featured on Technomic Access: Our exclusive online tool allows subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from this and other reports.
PowerPoint presentation: An in-depth presentation containing all report exhibits and corresponding key findings is available.
Identify similarities and differences within and across generations
Understand how each generation uses foodservice
Support menu and product development
Examine each generation's attitudes toward price, health, variety, technology and more