Soup & Salad Consumer: Left Side of the Menu Report

More than half of consumers (55%) say they order soup at restaurants at least sometimes, and 76% order salad with the same frequency. To continue to drive purchases and justify price points, soup and salad offerings will need to strike a balance as craveable but healthy, and innovative yet familiar. Click through the "Features" and "Benefits" tabs below to learn how this valuable report helps suppliers and operators capitalize on opportunities.

  • The latest consumer research: Exclusive Technomic survey of 1,500 consumers. Data collected for 1,000 Canadian consumers is also available.
  • Comparative year-to-year survey findings: Comparison data from Technomic's 2009 and 2012 reports reveals shifts in consumer preferences and behavior.
  • In-depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend-tracking resource, reveals menu trends for soup and salad.
  • Trends, key findings and actionable opportunities: Expert insights into the future of soup and salad to better position your brand and products for success.
  • Top 10 Key Themes & Implications: A valuable, all-in-one PowerPoint guide of the study's top takeaways and opportunities to easily identify and share report highlights.
  • Consumer Data Tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, generation, ethnicity, region and income.
  • Featured on Technomic Access: Our exclusive online tool allows subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from this and other reports.
  • PowerPoint Presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
  • Understand soup and salad consumption: Discover how often and for what daypart and mealpart consumers eat soup and salad both at home and at; Fast-food and fast-casual restaurants, Family-style and casual-dining restaurants, Grocery- and convenience-store prepared-foods areas, Leading limited- and full-service restaurant brands
  • Explore attitudes and purchasing decisions: Determine how taste, quality, health, value and more impact soup and salad purchasing behavior
  • Support menu and product development: Identify in-depth preferences for soup and salad varieties, flavors and ingredients to prioritize the menu and product mix
Soup & Salad Consumer: Left Side of the Menu Report

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Soup & Salad Consumer: Left Side of the Menu Report
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