The Healthy Eating Consumer Trend Report

Healthy offerings will be an increasingly vital piece of the menu mix as reliance on foodservice grows. Staying relevant with consumers' changing definitions of and attitudes toward healthy eating will be imperative for growing sales.

  • The latest consumer research: Exclusive Technomic survey of 1,500 U.S. and 1,000 Canadian consumers
  • Comparative two-year survey findings: Comparison data from Technomic's 2014 Healthy Eating Consumer Trend Report reveals shifts in consumer preferences and behavior.
  • In-Depth coverage and analysis of restaurant menus: MenuMonitor, Technomic's exclusive online trend tracking resource, reveals health trends on limited- and full-service restaurant menus.
  • Trends, key findings and actionable opportunities: Expert insights into the future of healthy eating to better position your brand and your products for success.
  • Comprehensive executive summary: Insights, implications and areas of opportunity for operators and manufacturers.
  • Consumer data tables: Easy-to-navigate electronic format includes all consumer interviews tabulated by cluster segments for gender, age, ethnicity, region and household income.
  • Featured on Our exclusive online tool allows subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from this and other reports.
  • PowerPoint Presentation: An in-depth presentation containing all report exhibits and corresponding key findings is also available.
  • Identify shifts in consumer behavior for healthful dining occasions at home and away from home, including when, where and why consumers eat healthfully or indulgently
  • Examine consumer perceptions for a wide array of menu descriptors (such as low fat, natural, fresh, etc.) to determine what "healthy" means to consumers
  • Understand consumers' attitudes toward transparency, healthy offerings at restaurants and more
  • Explore consumers' decision process when balancing health and taste through menu examples
The Healthy Eating Consumer Trend Report

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The Healthy Eating Consumer Trend Report
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