The on-premise channel is crucial to adult-beverage brand development and sales success. Bars, restaurants, nightclubs, lounges and other on-premise venues are where brands are introduced, built and grown. Consumers look for their favorite drinks as well as new and exciting adult beverage experiences while in on-premise locations.

Our Trends in Adult Beverage (TAB) report combines Technomic's deep knowledge of the restaurant, bar and hotel industries with our extensive database of adult beverage metrics to deliver important volume and sales metrics, along with expert analysis of the on-premise market.

  • On-premise channel metrics—Key performance information about restaurants, hotels, drinking establishments and other licensed segments
  • Leading operators—Information about top chain restaurants
  • On-premise category performance—Spirits, wine and beer category and segment share of on-premise volume and sales, trend information and other crucial data
  • Leading brands—Top-performing on-premise brands by spirits, wine and beer category
  • Consumer insights—Location, frequency, spending, influencers and other important insights into consumer behaviors and preferences when in on-premise venues
  • Projections—On-premise outlook for spirits, wine and beer

The 2014 BarTAB illuminates one of the most challenging yet opportunity-laden aspects of the adult-beverage business—the on-premise channel. The report helps readers:

  • Understand the size and components of the on-premise channel
  • Interpret on-premise trends
  • Benchmark and assess specific category performance metrics
  • Understand the consumer in restaurants and on-premise locations
  • Strengthen the ability to create effective on-premise sales and marketing strategies
  • Understand key drivers impacting on-premise sales and consumption
  • Identify growth categories and opportunities
  • Uncover new consumer groups and usage opportunities
  • Develop new products

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