Technomic Trends in Adult Beverage (TAB)
2014 State of the Industry Report

Our new State of the Industry report provides a first look at adult beverage volume and sales results for 2013. Spirits, wine and beer category performance information enables readers to assess adult beverage marketplace trends and identify opportunities for 2014 and beyond. Start the New Year armed with the most up-to-date industry information and insights.


  • Current adult beverage category metrics, including spirits, wine and beer share of total volume
  • On-premise vs. off-premise channel share and performance for spirits, wine and beer
  • Price tier trends
  • Leading suppliers and brands
  • New product introductions
  • Understand current trends and the economic, industry and consumer forces behind them
  • Identify emerging categories and growth opportunities
  • Sharpen brand introduction, development and marketing strategies for 2014
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Technomic Trends in Adult Beverage (TAB) 2014 State of the Industry Report

Electronic License: $2500
Electronic license (PDF and mailed printed copy)

Additional Copies: $95
Additional printed copies

Individual Report: $1500
Mailed printed copy

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Purchases will be charged in U.S. dollars (USD).

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Technomic Trends in Adult Beverage (TAB) 2014 State of the Industry Report
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