The on-premise channel is crucial to adult-beverage brand development and sales success. Bars, restaurants, nightclubs, lounges and other on-premise venues are where brands are introduced, built and grown. Consumers look for their favorite drinks as well as new and exciting adult beverage experiences while in on-premise locations.
Our Trends in Adult Beverage (TAB) report combines Technomic's deep knowledge of the restaurant, bar and hotel industries with our extensive database of adult beverage metrics to deliver important volume and sales metrics, along with expert analysis of the on-premise market.
On-premise channel metrics—Key performance information about restaurants, hotels, drinking establishments and other licensed segments
Leading operators—Information about top chain restaurants
On-premise category performance—Spirits, wine and beer category and segment share of on-premise volume and sales, trend information and other crucial data
Leading brands—Top-performing on-premise brands by spirits, wine and beer category
Consumer insights—Location, frequency, spending, influencers and other important insights into consumer behaviors and preferences when in on-premise venues
Projections—On-premise outlook for spirits, wine and beer
Pre-order this comprehensive BarTAB report today at a special rate and apply current, accurate and meaningful on-premise information and insight to your on-premise adult beverage programs for 2015 and beyond!
The 2014 BarTAB illuminates one of the most challenging yet opportunity-laden aspects of the adult-beverage business—the on-premise channel. The report helps readers:
Understand the size and components of the on-premise channel
Interpret on-premise trends
Benchmark and assess specific category performance metrics
Understand the consumer in restaurants and on-premise locations
Strengthen the ability to create effective on-premise sales and marketing strategies
Understand key drivers impacting on-premise sales and consumption
Identify growth categories and opportunities
Uncover new consumer groups and usage opportunities