Traditional QSR still drives a tremendous amount of sales and volume, but many key players have had challenges over the past several years. This study will look at the traditional QSR segment and provide an understanding of key consumer and operator issues to help suppliers better target this important segment.
Consumers and operators are increasingly looking for a "backstory" to the products they purchase. This study will examine the importance of, and best practices in, developing an effective selling story.
With foodservice slowly recovering, driving incremental sales remains a challenge. We will examine various strategies manufacturers can use to drive sales in this new foodservice environment.
Foodservice distribution is undergoing massive changes, from consolidation and concentration to the rise of new channels such as club/cash n carry. This study will examine the current and future outlook for foodservice distribution and how operator behavioral changes will impact suppliers.
This study will provide a deep dive into convenience stores, providing insights into not only traditional foodservice, but also CPG grab-n-go opportunities and branded QSR concepts to provide a more complete picture of the health of the c-store channel.
Industry purchasing is increasingly contracted — whether through chain contracts, GPOs, foodservice management firms or otherwise. This study will review the landscape for contract buying and provide initiatives for more effective sale strategies.
Manufacturers today spend a significant amount of their trade dollars on various operator pull programs. One of the most widely used is rebates. In this study, Technomic will address the true business building impact of operator rebate programs. Various components of rebates will be explored including role in promoting operator trial and gaining loyalty, operator viewpoints on the overall value of rebates, appropriate rebate levels to gain attention, and how technology can impact rebates in the future.
In the foodservice industry, independents still represent the lion's share of total units, and represent a large share of sales. In this program, we will examine the current status and future outlook for the independent operator. Specific emphasis will be place with specific focus on their sourcing behaviors relating to distribution, group purchasing, distributor versus manufacturer brands, alternative distribution sources, etc.
Leveraging our R2R Insights program (that we conduct in partnership with IRI), we will assess cross-channel shopping behavior in terms of retail versus foodservice purchasing. Data derived from IRI's retail shopper panel will be aligned with the R2R data to better understand the similarities and differences that are present when consumers shop at retail versus purchase in foodservice venues.
Healthy eating remains a top area of interest and concern with consumers. In this study, we will define and prioritize consumer viewpoints and behavior in a foodservice setting with respect to health and nutrition. We will investigate how the different demographic groups define healthy eating, and how they are responding differently. In addition, operator responses with respect to health and nutrition will be covered.
Technomic will conduct a comprehensive, wide-reaching assessment of change drivers for the food industry focus on foodservice. Given the breadth of coverage, we will present our perspectives in two phases. Both phases will include live feedback from value chain participants.
Part I will cover demand side drivers, namely consumers and operators. We will focus heavily on how changing consumer demographics, lifestyles and values are affecting operator menus, concepts and communications.
Part II will address the changes in go-to-market and supply chain that manufacturers and distributor have to make in order to meet the new market realities.
Planning Program sponsorship is worth even more when you tap into these additional, exclusive benefits. (Roughly half of all current sponsors already participate at the Platinum level.)
To promote additional peer interaction and provide a focused opportunity to explore key topics, Platinum sponsors participate in executive roundtable discussions held in conjunction with the regular Planning Program meeting.
Platinum sponsors can participate in a half-day work session led by a senior member of the Technomic staff. We convert the data and insights from the Planning Program studies into recommendations specific to your organizational concerns.
An in-depth electronic report on foodservice developments on the economic situation, including key government indicators, foodservice industry indicators, a 'how's business' foodservice barometer and business news.
Platinum sponsors can participate in a 60-minute webinar covering highlights from each study along with an industry status and outlook.