Your Plan for Getting Closer to Consumers

Today's foodservice consumers have more choices than ever. Understanding what drives people to the drive-thru or to casual-dining tables requires a plan. With Technomic's Consumer Insights Planning Program (CIPP)™, members gain comprehensive access to Technomic's expertise in capturing, analyzing and communicating consumer sentiment.

CIPP combines timely consumer content with access to a unique environment for sharing ideas and networking across operator and supplier audiences. Members benefit from a deep understanding of consumer interactions with brands, menus, ingredients and dining experiences.

Who Can Benefit

  • Foodservice sales, consumer insights, marketing and business development executives
  • R&D and menu development professionals
  • Corporate chefs

Want to know more?

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