Today's foodservice consumers have more choices than ever. Understanding what drives people to the drive-thru or to casual-dining tables requires a plan. With Technomic's Consumer Insights Planning Program (CIPP)™, members gain comprehensive access to Technomic's expertise in capturing, analyzing and communicating consumer sentiment.
CIPP combines timely consumer content with access to a unique environment for sharing ideas and networking across operator and supplier audiences. Members benefit from a deep understanding of consumer interactions with brands, menus, ingredients and dining experiences.
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