Your Plan for Getting Closer to Consumers

Today's foodservice consumers have more choices than ever. Understanding what drives people to the drive-thru or to casual-dining tables requires a plan. With Technomic's Consumer Insights Planning Program (CIPP)™, members gain comprehensive access to Technomic's expertise in capturing, analyzing and communicating consumer sentiment.

CIPP combines timely consumer content with access to a unique environment for sharing ideas and networking across operator and supplier audiences. Members benefit from a deep understanding of consumer interactions with brands, menus, ingredients and dining experiences.

Who Can Benefit

  • Foodservice sales, consumer insights, marketing and business development executives
  • R&D and menu development professionals
  • Corporate chefs

Access levels

Supplier Program – Sponsor

Supplier Program – Member

Click for expanded details Conference Registrations and Sponsorship
  • 3 team registrations
  • 5 customer registrations
  • Sample 2 products
  • Brand recognition in event marketing campaign and day of conference
  • Exhibit booth space
  • Pre/post registration list
  • Executive Summary & Electronic copy of conference presentations
  • Full networking access to operators
Monthly Consumer Flash
  • One-page briefing delivered monthly via email to team, highlighting consumer trends and insights centered around current holiday or season
Quarterly Webinar
  • 20-minute category/topic deep dives
  • Member-driven content addressed on a quarterly basis
Quarterly Chain Scorecards
  • Quarterly updates on three brands selected by sponsor in Technomic's Consumer Brand Metrics program across a customized list of 10 attributes
  • Benchmark consumer ratings for each brand against its segment average
  • Track performance trends from quarter to quarter
  • Pinpoint customer trends and weakness to support your selling story to operators
Interactive Consumer Foodservice Landscape
  • Access to proprietary consumer data, insights and Technomic Eater Archetypes
  • Foodservice trend analysis for the 8 different types of consumers
Custom Survey Questions
  • Our research from your questions: You pick the month and contribute five custom survey questions, we survey 500 consumers. Resulting data and insights will be provided within one week after survey launch.
Click for expanded details Three Conference Registrations Monthly Consumer Flash
  • One-page briefing delivered monthly via email to team, highlighting consumer trends and insights centered around current holiday or season
Quarterly Webinar
  • 20-minute category/topic deep dives
  • Member-driven content addressed on a quarterly basis
Interactive Consumer Foodservice Landscape
  • Access to proprietary consumer data, insights and Technomic Eater Archetypes
  • Foodservice trend analysis for the 8 different types of consumers

Operator Program – Member

Click for expanded details Five Conference Registrations
Monthly Consumer Flash
  • One-page briefing delivered monthly via email to team, highlighting consumer trends and insights centered around current holiday or season
Quarterly Chain Scorecards
  • Selection of three brands tracked in Technomic's Consumer Brand Metrics program to reveal the level of importance consumer place on 10 attributes of your choice.
Interactive Consumer Foodservice Landscape
  • Access to proprietary consumer data, insights and Technomic Eater Archetypes
  • Foodservice trend analysis for the 8 different types of consumers
Quarterly Webinar
  • 20-minute category/topic deep dives
  • Member-driven content addressed on a quarterly basis
Custom Survey Questions
  • Our research from your questions: You pick the month and contribute five custom survey questions, we survey 500 consumers. Resulting data and insights will be provided within one week after survey launch.

2016 Consumer Insights Planning Program Conference

January 13 – 14, 2016
The Island Hotel
Newport Beach, California.
Click here to register

2016 Agenda Highlights:
  • The Why of Consumers: The purchasing decision is less about who consumers are or where they happen to be, and more about why they're dining out
  • The Value Equation Evolution: Consumers are still looking for bargains, but not all deals are created equal, especially in an age of income inequality
  • Technology and the Consumer: Which innovations—in both the front of house and back of house—affect customer experiences and perceptions?

Want to know more?

Contact Cassandra Vedros:
cvedros@technomic.com
312-506-4076

Popular Requests