Behind the Bar Insights

On-premise suppliers can have real-time access to a customized online panel of over 500 bar managers through Behind the Bar Insights, which provides cost-effective, interactive research capabilities. The surveys, completed by key decision-makers in bar operations, provide key information on:

  • advertising recall and impressions
  • brand equity
  • customer satisfaction
  • concept and in-use tests
  • new products
  • quick-response programs
  • awareness, attitude and usage
Behind the Bar Insights
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