Innovation Laboratory and Advisory Board (iLAB)

Suppliers can have real-time access to a customized panel of 1,500 high-volume independent and local chain operators through our iLAB (Innovation Laboratory and Advisory Board), which provides cost-effective, interactive research capabilities. The surveys, completed by operators, provide key insights on advertising recall and impressions, brand equity, customer satisfaction, concept and in-use tests, new products, quick-response programs, and awareness, attitude and usage.

Our proprietary panel of foodservice professionals are drawn from seven primary segments:

  • Full-service restaurants
  • Limited-service restaurants
  • Hotels
  • Colleges/universities
  • Healthcare
  • Business & industry
  • K-12 education

Established in 2001 as a way to field cost-effective proprietary research, the panel has vetted over 400 product concepts, participated in in-use product tests and provided attitude and usage information for numerous product categories.

Foodservice Operators: Learn how you can join iLAB
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