Craft beer and cider are dynamic, fast-growing categories that are re-shaping the beer landscape, particularly in the on-premise market. To assist beverage professionals in developing strategies for success, Technomic's On-Premise Craft Beer & Cider: Opportunities, Challenges and Innovations study is designed to help trading partners understand the current environment and emerging opportunities. Specifically, the study will:
The study is open to multiple sponsors, who will have the unique opportunity to shape its parameters and content. Category and brand metrics, consumer insights, operator intelligence, channel dynamics, custom recommendations—sponsorship of the On-Premise Craft Beer & Cider study arms your team with fact-based insights to drive your strategic initiatives.