In June 2008, Technomic conducted a landmark study on the impact of corporate social responsibility (CSR) in foodservice, examining consumer, operator and distributor concerns and priorities relating to the 3-P’s of corporate social responsibility: people, planet and product. We also identified “best in class” companies and recommended initiatives to formalize a comprehensive CSR strategy.
Given the subsequent recessionary environment, one might think that environmental and social issues would be lower priorities. However, (somewhat paradoxically) consumers are increasingly demanding that businesses become more responsible and transparent. In many cases, they are rewarding companies they perceive to be good environmental stewards and corporate citizens.
Companies that respond proactively and creatively to these critical consumer demands will reap significant reputational benefits, enhanced profit opportunities and greater shareholder value; those that fail do so will put themselves at unnecessarily high risk and will undermine their market position.
To help foodservice companies respond, our 2014 study titled Building a Better Foodservice Business through Sustainable and Responsible Practices updates and expands upon our earlier research, providing a roadmap and detailed recommendations on how to integrate sustainability and corporate responsibility into core business practices.