Project CO-PILOT

Consumer On-Premise Insights, Learnings, Opportunities and Trends

Need access to relevant consumer insights? CO-PILOT, a syndicated research program, delivers key metrics specific to on-premise consumption–insights that will drive your marketing and sales process, refine your strategy, and capitalize on shifts in consumer behavior.

CO-PILOT is a longitudinal study of attitudes, trial, loyalty and behavior among on-premise beverage alcohol consumers. By monitoring changes in on-premise purchase and consumption behavior over time, sponsors gain key metrics regarding trends and industry dynamics. Quarterly reports include demographic, occasion, venue, product and format trends, tracking changes over time.

Major on-premise venues included:

  • Restaurants
    • Casual dining
    • White tablecloth
  • Bars and nightclubs
  • Hotels and resorts
  • Casinos
Project CO-PILOT
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