Are Menus Still Shrinking?
In 2015, Technomic spotlighted a phenomenon it dubbed “the incredible shrinking menu.” For years, operators steadily expanded their menus to keep up with trends but eventually, extensive menus overwhelmed both guests and staff alike. Thus, menus started dwindling after years of growth.
Use the form on this page to download a quick, entertaining whitepaper packed with visuals and information from Technomic’s Ignite Menu database to see if we’ve continued to see a plunge since 2015.
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Download the Are Menus Still Shrinking? whitepaper below.
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