Since joining the firm in 1991, Joe Pawlak, Managing Principal, has conducted a wide variety of industry studies involving market planning, customer satisfaction benchmarking, brand equity investigation, new product development, food trends, opportunity analyses, M&A due diligence, concept testing and distribution system evaluations. He has special expertise in the areas of industry market trend analysis, market metric and forecasting modeling and implications development.
Joe has 30 years of extensive food industry experience in both consulting and packaged goods manufacturing. Prior to joining Technomic, Joe held food technology management positions with the Campbell Soup Company.
Joe has been a frequent featured speaker for countless national and global food industry events, including the International Foodservice Manufacturers Association (IFMA), National Restaurant Association (NRA), Global Restaurant Leadership Conference and other industry conferences. Based on his expertise and experience, he is often cited in business publications, including Business Week, Chicago Tribune, Crain’s, New York Times, The Wall Street Journal and U.S. News & World Report. Joe has been interviewed on National Public Radio and CBS Radio and has appeared on CNBC, CBS News, CNN, Bloomberg and Fox News, providing insight on food industry trends and events.
Joe earned his Bachelor of Science degree in Microbiology/Biochemistry from the University of Illinois at Urbana-Champaign and a Master of Business Administration degree in Marketing from Loyola University of Chicago.
Technomic's Take: What's Really Wrong with Restaurants?
By Joe Pawlak, Managing Principal on May 25, 2017
The restaurant industry is facing its most challenging environment since the Great Recession. Our recently released restaurant forecasts suggest that despite expected growth above 3% for 2017 and 2018, growth will come from menu price increases and positive menu mix shifts rather than all-important traffic gains. Read more »