Eater Archetypes

Identify Consumer Targets

Gain a competitive advantage by leveraging Technomic’s proprietary consumer segmentation: Eater Archetypes. This multiphased research program provides ongoing deliverables including the size of each archetype across both foodservice segments and dayparts, their spending potential and concrete opportunities for targeting the most lucrative consumer segments for your brand. 

Features, by Eater Archetype

  • Core distinguishing behaviors and expectations, occasion drivers and needstates
  • Size of the prize, with the ability to slice by segment, cuisine and daypart
  • One-year access to Technomic’s proprietary typing tool, plus integration of EATs into any Technomic proprietary engagement, included at no additional cost to the custom study
  • Strategies for targeting the EATs that serve as the best business-building opportunities


  • Access the most trusted and widely-adopted industry standard psychographic segmentation model
  • A more time- and cost-effective approach than creating your own model from scratch 
  • Tested methodology leading to higher statistical reliability than updating past models
  • Value of the Eater Archetype research will continue to grow with Technomic’s ongoing long-term investment into the program
  • Clients who join the study prior to the launch of Brands + Occasions will have their brand(s) included in this study
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