For the past decade, breakfast has outperformed other dayparts. However, with COVID-19 disrupting routines and breakfast habits, the daypart is being drastically impacted. Operators are navigating surges in off-premise while dealing with changing consumer behaviors and demands.

Technomic’s Away-from-Home Breakfast Multi Client Study will assess the opportunities and threats in the away-from-home breakfast marketplace. Explore expert findings and guidance to identify operator practices and needs, menu trends and market sizing by segment and product category.

Questions you can answer:

• What is the current and forecasted size of the away-from-home breakfast market?
• What is the future of all-day breakfast and breakfast LTOs?
• How have COVID-19 and off-premise impacted the channel?
• What are consumers’ evolving breakfast behaviors as well as their usage of breakfast foods and beverages throughout the day?
• What are the drivers and deterrents to increased off-premise orders and what menu items have been affected?

Segment Scope

Limited-service restaurants (LSRs)
Full-service restaurants (FSRs)
Lodging
Convenience stores
Business and industry
Colleges and universities
Primary/secondary schools
Healthcare

Category Scope

Hot beverages (e.g., coffee, tea and cocoa)
Juice
Other cold beverages
Pastries/sweet baked goods
Breads/rolls (e.g., bagels)
Breakfast sandwiches and burritos
Yogurt/parfaits
Egg breakfasts
Breakfast meats
Potatoes
Pancakes/waffles/French toast
Hot cereal
RTE cereal
Other (e.g., breakfast bars)