Understand the importance of branded products in the foodservice marketplace versus both competitive manufacturer and distributor brands with Technomic’s Brand Power Multi Client Study. The insight and perspective from this research will provide support on the importance of branding in light of competitive market forces.
- Determine operator awareness and purchasing behaviors for manufacturer and distributor brands
- Measure operator loyalty to brands, and what drives motivation to switch brands
- Assess how brands within a category perform relative to purchasing and evaluation influences based on a wide variety of criteria