Defining the New Value Equation

With COVID-19’s economic impact on consumers’ spending ability and price sensitivity, businesses will need to better understand consumers’ new value equation.

Uncover strategic ways to support business growth with Technomic’s Defining the New Value Equation Multi Client Study. The overarching goals of this report are to provide guidance on how pricing expectations have changed, as well as provide insights that ensure that operators and their supplier partners are equipped to meet the needs of the post-pandemic consumer.

Questions you can answer with this study:

  • How can I redefine consumers’ value equation to help set pricing strategy and guide product development?
  • To what extent are consumers seeking deals versus high-quality food and beverages? Which is a stronger traffic driver?
  • How are consumers reacting to COVID-19-related fees and are these fees impacting their willingness to spend?
  • How are operators managing costs associated with COVID-19? What successes and failures have operators had with regards to pricing?


National and Regional Views
Pacific Region
Mountain West
South-Central Region
Southeast and Middle-Atlantic/New England Region

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Defining the New Value Equation Multi Client Study?


About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

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