On-Premise Wine

Wine has significant benefits to restaurant and bar operations. Not only does wine deliver high profit margins, but wine occasions also elevate the consumer’s overall satisfaction with the experience—more so than beer or spirits—leading to a greater likelihood for the guest to recommend or return to that establishment.

Identify emerging opportunities for wine in restaurants and bars with the 2020 On-Premise Wine Multi Client Study. Findings from this study will support both operators and suppliers in understanding the current and future dynamics of the on-premise wine market.

Questions you can answer

  • What is the size of the on-premise wine market by category in both volume and sales? What are the historical growth trends?
  • How do consumer behaviors, attitudes, preferences and occasion dynamics drive wine purchases (e.g., daypart, varietal, format, price)?
  • What selection criteria do operators use when purchasing wine, including attributes of product and supplier?
  • What are the current menu trends in the wine category?


On-premise segment
Full-service restaurants, chain and independent

  • Casual dining, fine dining
Drinking establishments
  • Bars, sports bars, pubs, taverns

  • Stadiums, movie theaters, bowling alleys, amusement parks, etc.

Product categories
Table wine

  • Domestic, imported
Champagne/sparkling wine
  • Domestic, imported

Interested in learning more about Technomic's
On-Premise Wine Multi Client Study?


About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

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