Given its size, penetration, diversity and consumer appeal, the $100+ billion prepared sandwich category is a major contributor to industry growth, popularity and innovation. Recent trends clearly indicate that the category is undergoing shifts in product types, in the popularity of the venues where the products are featured and when they are being served.
Technomic’s Prepared Sandwich Category: A Comprehensive Assessment of Category Dynamics and Opportunitiesstudy is positioned to guide your organization through key developments on the size and growth of the foodservice and packaged retail sandwich category, the initiatives of leading and emerging chains and the changing consumer and operator behaviors.
Key Study Deliverables:
- A comprehensive volumetric and qualitative category assessment
- Identification, rationale and prioritization of growth opportunities
- Foodservice operator and supplier views and practices related to sandwich offerings, packaging and promotion programs
- Strategies and tactics to spark innovation and profitable growth in the sandwich category